Digital - Senior Analyst / Analyst, Email Marketing

THE ROLE

As the Senior Analyst / Analyst, Email Marketing, you will support the team to:

• Define the strategic channel approach for Aritzia's portfolio of permission-based and addressable marketing channels, with a focus on email
• Identify, acquire, engage, and retain our clients across lifecycle (trigger) and transactional campaigns
• Connect with our clients in a considered way through strategic segmentation, personalization, testing, channel enhancements, and innovation to improve overall performance
• Drive profitable traffic and revenue across Website, App, and Retail via triggered and transactional emails
• Engender long‑term loyalty and retention via churn mitigation and reactivation journeys
• Ensure accordance with business and regulatory standards
• Analyze and report on email marketing performance, surfacing actionable insights and leveraging testing to continuously optimize traffic, revenue, and l...