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Direct-to-Consumer Lead Poland

PepsiCo • Warsaw, Masovian Voivodeship, Poland • Posted June 19, 2026

Location Warsaw, Masovian Voivodeship
Job Type FULL_TIME
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted June 19, 2026

Overview

The D2C Manager will be responsible for developing, leading, and scaling Sodastream’s Poland Direct-to-Consumer business. This role owns the D2C commercial & promo strategy, revenue growth, profitability, customer acquisition, retention, and overall consumer experience across all direct channels. The position requires close collaboration with Marketing, Supply Chain, Consumer Care, Finance, IT, and HQ teams to deliver sustainable growth and maximize customer lifetime value.


Responsibilities

1. D2C Strategy & Business Development

  • Develop and execute the long-term Direct-to-Consumer growth strategy aligned with business objectives.
  • Define the role of the D2C channel within the overall commercial ecosystem and ensure complementarity with retail partners.
  • Identify new business opportunities, revenue streams, and consumer engagement initiatives.
  • Build annual and quarterly D2C business plans, i...

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