Director, Brand Management, Hydration & Costa RTD

Coca Cola • Shanghai, Shanghai, China • Posted June 14, 2026

Location Shanghai, Shanghai

Job Type Full time

Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted June 14, 2026

Description
 Summary: Job Summary
As Director, Brand Management, you will lead the growth agenda for the Hydration portfolio and Costa RTD business within GCM OU. You will translate brand ambition into clear growth strategies, integrated marketing plans, and disciplined commercial execution to deliver sustainable and profitable business results. This role connects global brand frameworks with local market realities, ensuring strong brand equity, innovation excellence, and in-market performance.
Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai. 
What You’ll Do for US
Lead the development of annual growth strategies and business plans to deliver brand vision, business objectives, and financial targets.
Translate portfolio priorities into focused marketing and innovation plans that drive consumer relevance and measurable business impact.

        

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