Director, Frontline Marketing, CBL

Description

At The Coca-Cola Company, we have been refreshing the world and making a difference for 139 years. With a portfolio of more than 200 brands enjoyed by billions of consumers globally, we are committed to driving sustainable growth and creating value for our customers, communities, and stakeholders. 

AsDirector,Frontline Marketing,CBL, you are responsible for driving brand activation and consumer experience excellence across CBL mainland markets. The role ensures high quality execution of national brand plans (NPDs and marketing campaigns) and locally relevant programs, translating Category brand strategies into impactful, market-ready activation.

Based in Beijing, this role operates in a highly networked way, partnering closely with Franchise Operations, Channel teams, and Bottling Groups, with Category and IMX providing strategic direction and scalable platforms. The role focuses on localization...