ECM and Product Management Principal

AIA • Makati, Metro Manila, Philippines • Posted June 17, 2026

Location Makati, Metro Manila
Job Type Full time
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted June 17, 2026

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

So if you believe in inspiring a better future, read on.

About the Role

This position is responsible for Product Activation and Existing Customer Management (ECM) to bridge product management and ECM in our insurance operations. The hybrid role focuses on driving the successful production activation while leveraging ECM ecosystem to uplift the productivity of Active Agents. The ideal candidate will ensure seamless integration of ECM capabilities into product lifecycles to enhance customer and agent activation rates.

Roles and Responsibilities:

  • Lead agency product activation strategies for insurance offerings, including customer onboarding, policy issuance and pot-sale engagement to maximize upselling opportunities and customer retention.
  • Collaborate with product development, marketing, sales and underwriting team to design...
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