Email marketing manager

Hyperion Dev is looking for a strong CRM Manager to conceptualize and implement initiatives that increase our lead-to-sale conversion rate. The role involves managing mid-funnel activities, including direct communication, lead scoring and nurturing, data transfer and segmentation, and journey mapping.

RESPONSIBILITIES Liaise with brand managers and creative teams to produce impactful email marketing campaigns Work closely with the performance and engineering teams to ensure good list hygiene, segmentation, and delivery of email campaigns Maintain the overall communication calendar aligned to brand manager requirements Increase the lead-to-sale conversion rate Plan, build, and send out all email marketing communication Align with admissions teams to ensure lead scoring algorithms are providing guidance of hot, mild and cold leads to contact REQUIREMENTS Minimum: At least 3 years experience directly managing CRM initiatives related to converting leads into sales Excellent verbal...