Engineering Director for Customer Engagement and Rewards Systems

HelloFresh • toronto, on, Canada • Posted June 05, 2026

Location toronto, on
Job Type Full-time
Category Engineering
Posted June 05, 2026
Transform customer loyalty as a Director of Engineering. Lead proactive teams focused on rewards programs and harness AI for enhanced customer experiences.
In this critical role, you will take charge of the Loyalty & Virality tribe, focusing on technical strategies that optimize customer engagement. Your leadership will inspire engineering teams to adopt AI solutions and collaborate with product and design partners to identify valuable impacts on business growth. You will also play a key role in nurturing a vibrant engineering culture that encourages personal and professional development.
Key Responsibilities:
• Manage cross-functional engineering managers
• Drive AI adoption in engineering teams
• Oversee loyalty and rewards system strategies
• Collaborate with design and product teams
• Promote a healthy and engaging workplace culture
Requirements:
• Direct experience in loyalty and virality mechanics
• Strong background in scalable system architecture

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