Executive, Experience & Activation

The Executive, Experience & Activation (Media Executive) will work closely with the line manager to support in servicing our client. The executive will run end-to-end integrated paid campaigns and gain exposure across offline and online media.

• Support in media activation, set-up, monitor, manage and optimise paid activity on offline and online campaigns such as paid social.
• Monitor campaign pacing and provide timely reporting on key metrics with ongoing commentary and actionable insights.
• Has good understanding and ownership of campaign tracking, execution, ad trafficking, campaign optimization and reporting.
• Propose A/B testing with regular optimizations.
• Develop a strong knowledge of the client, product, and channel knowledge.
• Develop strong knowledge and understanding across client products and services.
• Other role-related ad-hoc duties.

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