FBS - Marketing Project Product Manager (Knowledge in Customer Experience)
Location
Aguascalientes, Aguascalientes
Job Type
Full time
Category
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted
June 06, 2026
Team Function:
- The Consumer Direct team at Farmers Insurance focuses on driving growth, retention, and customer lifetime value through direct‑to‑customer interactions across digital and assisted channels.
- The team is responsible for designing and optimizing customer journeys across acquisition, cross‑sell, and retention.
Role Description:
- This position leads Indirect Teams.
- The Customer Experience Product Manager leads the definition, delivery, and continuous optimization of customer experience solutions across the customer lifecycle.
- This role partners closely with business, technology, analytics, marketing, and external vendors to identify, prioritize, and execute high‑impact initiatives across Nurturing, Remarketing, Cross‑Selling, and Retention.
- Acting as a strategic product owner and trusted partner to senior leadership, this role serves as an integrat...