General Manager (Brand)
Location
Mexico City, Mexico City
Job Type
Full-time
Category
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted
June 24, 2026
As the Brand and Commercial Lead, you'll act as the creative strategist who makes everything work, amplifies what's already moving, and as a final brushstroke, sees it all come together in the numbers, crowning a masterpiece. This is not a manage the agencies and send the report kind of role. This is a build-it, scale-it, own-it kind of role, for someone with hands-on experience building or operating a consumer brand in Mexico across multiple channels, where your fingerprints will be on every milestone that matters.
Responsibilities
- Own the P&L end to end and make the calls that move the number.
- Drive growth across DTC, Amazon, Mercado Libre, and a retail pipeline that is just getting started.
- Manage a network of external partners covering paid media, lifecycle marketing, fulfillment, UGC, and customer support, holding each one to clear performance standards.
- Track ROAS, CAC, conversion rate, and channel revenue, then turn that int...