General Sales Manager

Pattison Media • Canada, British Columbia, Canada • Posted March 21, 2026

Location Canada, British Columbia

Job Type Full-time

Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted March 21, 2026

Okanagan Division
We are seeking an experienced Sales Manager with strong leadership skills to lead our high-performance sales team in the Okanagan. This position oversees our 2 markets located in Kelowna and Vernon and will be based in the central Okanagan. This role goes beyond driving revenue—it’s about mentoring a team, building lasting client relationships, and positioning Pattison Media as the leading partner to serve our local radio and digital clients in a highly competitive, multi-market, multi-product division.
This position reports to the Director of Non-Metro Sales.
Responsibilities
Lead, mentor, and inspire a team of sales professionals to meet and exceed performance goals. 
Maximize advertising revenue on radio and digital platforms, while managing key accounts and long-term relationships.
Establish local sales budgets in conjunction with Director of Sales, Non-Metro markets and General Manager.
Foster a culture o...
            

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