General Trade Channel Marketing Manager (Retail)
Location
Manila, Metro Manila
Job Type
full time
Category
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted
June 21, 2026
General Trade Channel Marketing Manager (Retail)
BGC, Taguig | On-site | Mon-Friday
Job Overview
The General Trade Channel Marketing Manager develops and executes channel-specific marketing strategies to strengthen retailer engagement, drive execution, and accelerate growth across General Trade channels.
Key Responsibilities
- Develop GT channel growth strategies and execution plans
- Analyze shopper insights and channel trends
- Create retailer marketing programs and promotions
- Lead sales toolkit and POSM development
- Support category launches and GT activations
- Coordinate implementation with cross-functional teams
- Monitor initiative effectiveness and optimize execution
- Conduct business reviews and post-program assessments
Qualifications
- Bachelor’s Degree in Marketing, Business, or related course
- Minimum 5 years relevant exp...