General Trade Shopper Marketing Manager
Location
Manila, Metro Manila
Job Type
full time
Category
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted
June 17, 2026
General Trade Shopper Marketing Manager
BGC, Taguig | On-site | Mon-Friday
Job Overview
The General Trade Shopper Marketing Manager drives shopper-focused initiatives and in-store activation programs that improve visibility, conversion, and category growth across General Trade channels.
Key Responsibilities
- Develop shopper marketing initiatives for GT channels
- Analyze shopper behavior and market opportunities
- Lead in-store activation and merchandising programs
- Support category growth and new product launches
- Create execution standards and sales materials
- Partner with Sales teams to improve retailer execution
- Evaluate campaign performance and recommend improvements
Qualifications
- Bachelor’s Degree in Marketing, Business, or equivalent
- At least 5 years experience in Shopper or Trade Marketing
- Strong GT execution backgrou...