Google Ads & Meta Ads Executive (Paid Media Specialist)
Location
karachi division, sindh
Job Type
Full-time
Category
Marketing & Media
Posted
June 23, 2026
Job Description
This position focuses on strategizing, creating, executing, and optimizing paid digital advertising campaigns across multiple platforms.
Key Responsibilities
- Plan, create, and manage Google Ads (Search, Display, YouTube, Performance Max) campaigns.
- Plan, create, and optimize Meta Ads (Facebook & Instagram) campaigns.
- Conduct keyword research, audience targeting, and competitor analysis.
- Write compelling ad copies and coordinate creatives with the design team.
- Monitor daily campaign performance and optimize bids, budgets, and targeting.
- Track conversions using Google Analytics, Meta Pixel, and GTM.
- Generate weekly and monthly performance reports with insights and recommendations.
- Improve ROI, CTR, CPA, and overall campaign performance.
- Stay updated with platform updates, trends, and best practices.
Required Skills & Qualifications
- Proven...