Growth Marketing Manager, ASO (Contract)

Kabam • Vancouver, British Columbia, Canada • Posted June 08, 2026

Location Vancouver, British Columbia
Job Type Contractor
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted June 08, 2026

In this role, you can expect to:

ASO Strategy & Execution
  • Roadmap Management: Develop the ASO roadmap, balancing default page optimizations with a robust A/B testing schedule of 3–5 tests per month per game.

  • Semantic Optimization: Develop strategy and execution to align with ongoing platform changes driven by AI.

  • AI-Driven Workflows: Utilize generative AI tools to scale high-volume metadata creation, localize for target markets, and perform sentiment analysis on competitor reviews.

  • Storefront Operations: Lead end-to-end execution across iOS, Google Play, Epic, and Steam, including uploading assets and managing storefront asset sheets.

  • Creative & Keyword Optimization: Collaborate with Creative Services (CS) to brief and iterate on high-impact assets like icons, screenshots, and feature graphics.

  • Launch Readiness (New Title): Lead ASO requirements for new game preparation, including soft launch testing ro...
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