Head - Campaign Analytics For Leading NBFC
Location
Pune, Maharashtra
Job Type
Full Time, Permanent
Category
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted
May 27, 2026
Roles and Responsibilities
JOB PURPOSE Drive offline transactions for Consumer Durables and Digital Products on a large EMI Card franchise Cr+) through - statistical models, big data analysis, propensity models and other analytics projects , optimizing the Store conversion(POS,ISD,QR) Funnel (K Offline Stores) , end to end Campaign planning, creatives, execution and reporting, Deliver B2B requirements for Consumer App – Customer engagement and Reward Propositions with Annual budget of Cr,and work towards initiatives to minimize EMI Portfolio risk exposurePRINCIPAL ACCOUNTABILITIES
Campaign Designing And execution
Drive conversion At Store through EMI Card franchise through Customer engagement and Offer propagation
Own and strategize the campaign designing for all B2B businesses
Campaign automation across channels Consumer App, BFL Web, Retargeting campaigns across Offline Search channels.
Ensu...