Head, Customer Value Growth & Agent Activation
Location
Kuala Lumpur, Federal Territory of Kuala Lumpur
Job Type
Full time
Category
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted
June 20, 2026
Job Summary
:Responsible for driving customer value growth through deeper engagement, repurchase, and strong agency activation of the existing customer base.
This role leads the end-to-end strategy and execution across customer engagement, martech enablement, customer analytics, repurchase campaigns, and agency activation — ensuring customer insights are translated into targeted actions and effectively executed through agency channels to drive stronger customer relationships, higher product penetration, and sustainable business growth.
The role serves as a critical bridge between Marketing, Distribution, Data, and Operations to deliver personalised, data-driven, and scalable customer growth initiatives
PRINCIPAL DUTIES & RESPONSIBILITIES:
Lead the overall strategy to drive customer value growth through engagement, repurchase, customer deepening, and agency activation initiatives
Own and optimise customer...