Head of Audience Development

We are excited to be recruiting for a Head of Audience Development to join our Marketing Team.

Reporting to the Marketing Director, the Head of Audience Development will champion for long‑term audience growth, segment expansion, and brand resonance. This role blends data‑driven insight, audience research, and creative influence to ensure every production and experience reaches the right people in the most meaningful ways.

Acting as both strategist and relationship builder, the Head of Audience Development will uncover emerging audience behaviours, identify new growth opportunities, and shape the brand narrative to deepen engagement across all our customer touchpoints. The role drives forward a holistic, audience‑centred approach, ensuring marketing strategies, creative execution, content, and customer journeys all support sustainable expansion and increased revenue.

A pivotal connector across the marketing ecosystem: influencing campaign strategies, while ...