Head of CRM (They, She, He)

Glovo • Barcelona, Catalonia, Spain • Posted July 26, 2026

Location Barcelona, Catalonia

Job Type Full-time

Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted July 26, 2026

Job Description
You will be responsible for taking full ownership of our marketing communication strategy and lead an amazing team while working closely with key stakeholders (think tech, data, design and brand). If you're someone who thrives on crafting personalized campaigns that connect with users at every stage of their journey, we've got the perfect role for you!
You’ll be the mastermind behind our customer engagement, activation, and retention strategies. You'll oversee and optimize every step of the user lifecycle, from the moment someone first downloads our app to becoming a loyal, long-term advocate.
Own the strategy – Develop and drive the CRM automated marketing communication strategy for users across all lifecycle stages (onboarding, engagement, reactivation, retention, etc.)
Define the channel mix – Plan, launch, and optimize multi-channel campaigns (email, push notifications, in-app messaging, etc.) to keep users engaged and exc...
            

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