KOL Business Development Specialist

Binance's Brand PR & KOL team is looking for a regional KOL specialist focused on public opinion management and brand narrative — not user acquisition. You will build and maintain a regional KOL network that can rapidly mobilize when sentiment shifts, clarify misinformation, and consistently shape how Binance is perceived in your market. This role sits on the PR side of KOL operations. Conversion and affiliate KOLs are managed separately; your focus is influence, content quality, and community trust.

Responsibilities

• Research, identify, and assess KOLs across your region using three core criteria: content quality, community influence, and output frequency
• Build and continuously update a structured regional KOL database with detailed profile evaluations
• Develop regional KOL strategy documents and market analyses; present findings and recommendations to the team
• Monitor social media discourse in your region; identify emerging na...