lead campaign data analyst (Castilla y León)

Lead Campaign Data Analyst

The Campaign Optimization Analyst / Data Analyst plays a critical role in enabling data-driven decision-making for omnichannel marketing campaigns. This role is responsible for analyzing cross-channel campaign performance, uncovering actionable insights, and developing targeted optimization strategies to enhance brand impact and marketing ROI.

Role Overview

This position offers the opportunity to work at the intersection of healthcare and technology, with mentorship from experienced industry professionals and exposure to high-impact, data-driven initiatives.

Key Responsibilities

1. Campaign Performance Analytics
   • Analyze campaign performance across email, web, paid media, social, and other digital channels using analytics platforms and reporting tools.
   • Identify trends, patterns, and anomalies to inform campaign optimization.
   • Develop both standardized and ad‑hoc reports for market...