Lead Generation Specialist

Key Responsibilities:

• Develop and execute lead generation strategies to drive qualified leads and grow the customer base.
• Identify target audience segments and create buyer personas to inform marketing campaigns.
• Conduct market research and competitive analysis to identify growth opportunities and stay ahead of industry trends.
• Create and manage multi-channel lead generation campaigns across digital channels, including email marketing, content marketing, social media, search engine optimization (SEO), and paid advertising.
• Optimize conversion funnels and landing pages to maximize lead capture and improve conversion rates.
• Analyze campaign performance and track key metrics to measure effectiveness and identify areas for optimization.
• Collaborate with the sales team to align marketing efforts with sales goals and provide them with high-quality leads.
• Utilize marketing automation tools and CRM syst...