Lead, MarTech Capabilities - Next Best Action Engine
Location
Tallahassee, FL
Job Type
Full-time
Category
other-general
Posted
June 10, 2026
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We are looking for a strategic Marketing Technology Lead to guide the evolution of our Next Best Action (NBA) capabilities through scalable use of Adobe Journey Optimization (AJO) and dynamic content frameworks. You will sit at the intersection of marketing, data, and technology, ensuring personalized, context-aware customer engagement across channels.
You will combine expertise in Adobe Experience Cloud with an understanding of decisioning, orchestration, and content personalization to deliver scalable and measurable customer journeys.
**Key Responsibilities**
**Next Best Action Strategy & Execution:**
+ Design and operationalize Next Best Action frameworks applying behavioral, transactional, and contextual data
+ Partner with marketing, product, and analytics teams to define decisioning logic, prioritization rules, and optimization strategies
**Adobe Journey Optimization (AJO) Enablement:**
+ Lead the implementation an...
We are looking for a strategic Marketing Technology Lead to guide the evolution of our Next Best Action (NBA) capabilities through scalable use of Adobe Journey Optimization (AJO) and dynamic content frameworks. You will sit at the intersection of marketing, data, and technology, ensuring personalized, context-aware customer engagement across channels.
You will combine expertise in Adobe Experience Cloud with an understanding of decisioning, orchestration, and content personalization to deliver scalable and measurable customer journeys.
**Key Responsibilities**
**Next Best Action Strategy & Execution:**
+ Design and operationalize Next Best Action frameworks applying behavioral, transactional, and contextual data
+ Partner with marketing, product, and analytics teams to define decisioning logic, prioritization rules, and optimization strategies
**Adobe Journey Optimization (AJO) Enablement:**
+ Lead the implementation an...