Lead Social Media Strategy at Upwork
Location
toronto, on
Job Type
Full-time
Category
Marketing & Media
Posted
June 06, 2026
Elevate Upwork's social media presence as a Senior Manager, focusing on strategic growth and audience engagement. Lead a team in defining bold narratives that resonate with diverse communities.
This Senior Manager role oversees social media strategy at Upwork, blending creative vision with operational leadership. You will guide a team of social media managers while driving brand impact and audience engagement. Your responsibilities will include owning social strategy from planning to execution, fostering a culture of innovation, and ensuring performance accountability.
Key Responsibilities:
• Own Upwork’s comprehensive social media strategy
• Coach and develop social media managers for optimal performance
• Set ambitious goals and accountability measures
• Foster a test-and-learn culture across content formats
• Collaborate with multiple teams to enhance social impact
Requirements:
• 8+ years in organic social s...
This Senior Manager role oversees social media strategy at Upwork, blending creative vision with operational leadership. You will guide a team of social media managers while driving brand impact and audience engagement. Your responsibilities will include owning social strategy from planning to execution, fostering a culture of innovation, and ensuring performance accountability.
Key Responsibilities:
• Own Upwork’s comprehensive social media strategy
• Coach and develop social media managers for optimal performance
• Set ambitious goals and accountability measures
• Foster a test-and-learn culture across content formats
• Collaborate with multiple teams to enhance social impact
Requirements:
• 8+ years in organic social s...