Lifecycle Marketing Lead at Roofr
Location
Remote, Remote
Job Type
Full-time
Category
Marketing & Media
Posted
June 09, 2026
Lead comprehensive customer engagement strategies at Roofr as a Lifecycle Marketing Lead. This hands-on position emphasizes execution along with engagement and revenue enhancement throughout the customer journey.
In this pivotal role, you will oversee the full lifecycle marketing strategy, ensuring excellent execution across email, SMS, and in-app messaging. Your success hinges on a blend of creativity and technical skills as you collaborate with cross-functional teams including Revenue, Content, and Product Marketing to optimize customer experiences. Understand and enhance performance metrics through effective data analysis to drive growth at every stage of our customers' journeys.
Key Responsibilities:
• Own and enhance Roofr's customer lifecycle journey
• Develop funnel-specific campaigns to boost activation and retention
• Create behavior-driven lifecycle campaigns using A/B testing
• Collaborate with various teams on messaging and creative assets
• Manage repo...
In this pivotal role, you will oversee the full lifecycle marketing strategy, ensuring excellent execution across email, SMS, and in-app messaging. Your success hinges on a blend of creativity and technical skills as you collaborate with cross-functional teams including Revenue, Content, and Product Marketing to optimize customer experiences. Understand and enhance performance metrics through effective data analysis to drive growth at every stage of our customers' journeys.
Key Responsibilities:
• Own and enhance Roofr's customer lifecycle journey
• Develop funnel-specific campaigns to boost activation and retention
• Create behavior-driven lifecycle campaigns using A/B testing
• Collaborate with various teams on messaging and creative assets
• Manage repo...