Manager, Campaigns

foodpanda • Hong Kong, Hong Kong, Hong Kong • Posted June 19, 2026

Location Hong Kong, Hong Kong
Job Type full-time
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted June 19, 2026
Job Description

  • Own the end-to-end development and execution of the master platform campaign calendar. Strategically balance the promotional roadmap across Food Delivery, Pick-Up, and Quick Commerce, prioritizing budget, marketing assets, and in-app real estate based on business directions.
  • Drive the overarching marketing campaign strategy, budget allocation, and growth roadmap for the Food Delivery business to hit Monthly Active Users target.
  • Provide strategic direction and day-to-day guidance to the Pick-Up and Quick Commerce vertical owners supporting the vertical to accelerate MAU growth. 
  • Oversee the full campaign lifecycle—from ideation and cross-functional briefing to regional alignment, execution, and deep-dive post-mortem analysis.
  • Partner with Commercial leaders to develop co-marketing frameworks that drive vendor campaign participation to achieve commercial & marketing KPI.
  • Serve as the primary local point of ...

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