Manager - Demand Generation
Location
Kolkata, West Bengal
Job Type
Full-time
Category
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted
June 17, 2026
MISSION OF THE ROLE
Own predictable, scalable B2B pipeline growth for Duratuf Products by designing and executing performance marketing campaigns, multi-channel lead generation programmes, and funnel automation initiatives. This role is the single accountable owner of qualified lead volume, MQL-to-SQL conversion, and measurable pipeline contribution to sales revenue — in a B2B industrial safety context where long sales cycles, technical buyers, and distributor-aligned demand generation are the operating reality.
COMPETENCIES
Role Competencies (B2B-critical)
• B2B demand generation — has owned a pipeline or MQL target in an industrial, safety, or manufacturing context (CRITICAL)
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