Manager, IMX - Customer Marketing, Immediate Consumption
Location
Shanghai, China
Job Type
Full-time
Category
other-general
Posted
June 24, 2026
**Role Summary**
The Manager, Customer Marketing - Immediate Consumption leads channel strategy and execution frameworks across convenience, forecourt, campus, and high-traffic urban outlets across GCM.
This role owns velocity growth strategy, cold availability standards, and asset productivity frameworks, driving measurable performance improvement across China's dense retail network.
**Please note:** This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup
**What You'll Do for Us**
**Define Impulse & Velocity Strategy**
+ Develop long-range growth strategy for immediate consumption occasions
+ Establish cooler placement, visibility, and asset productivity standards
+ Lead seasonal and event-driven activation strategy to maximize impulse capture
**Drive Operational & Commercial Excellence**
+ Partner with Bottlers to elevate execution disc...
The Manager, Customer Marketing - Immediate Consumption leads channel strategy and execution frameworks across convenience, forecourt, campus, and high-traffic urban outlets across GCM.
This role owns velocity growth strategy, cold availability standards, and asset productivity frameworks, driving measurable performance improvement across China's dense retail network.
**Please note:** This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup
**What You'll Do for Us**
**Define Impulse & Velocity Strategy**
+ Develop long-range growth strategy for immediate consumption occasions
+ Establish cooler placement, visibility, and asset productivity standards
+ Lead seasonal and event-driven activation strategy to maximize impulse capture
**Drive Operational & Commercial Excellence**
+ Partner with Bottlers to elevate execution disc...