Manager, Media Planning

Role Summary & Impact

As a Manager of Planning, you will direct the day-to-day account activities of the group and play a key role in translating marketing and advertising objectives into overall media strategies. You will also direct the development of media plans consistent with the approved strategy. You will be responsible for developing the skills and knowledge of assigned Associate(s) and/or Senior Associate(s).

Key Responsibilities

• Partner with the Director on all aspects of communication plan development and recommendations.
• Demonstrate a full understanding of the Client’s businesses as a basis for all future work.
• Determine and supervise the best possible implementation of all approved communication plans and projects.
• Direct marketing and media analyses to support recommendations.
• Act as primary planning/buying integration contact for outside agency partners.
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