Manager New Product Development

Tata Play Ltd • Mumbai, Maharashtra, India • Posted June 26, 2026

Location Mumbai, Maharashtra

Job Type Full-time

Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted June 26, 2026

Tata Play is India’s leading Direct-to-Home (DTH) service provider, delivering a superior television viewing experience through satellite broadcasting. Beyond linear TV, Tata Play offers seamless access to leading OTT platforms via Tata Play Binge , along with a robust portfolio of Value-Added Services (VAS)  featuring curated, ad-free content across genres. 
VAS at Tata Play -   
Our VAS offerings include 24x7 subscription-based channels , exclusively available to Tata Play customers. The New Product Development (NPD) team  manages a diverse portfolio of 50+ channels spanning multiple genres, including popular offerings such as Tata Play Classic Cinema, Tata Play Comedy, and Tata Play Fancode Sports. 
Role Overview  
The Manager – New Product Development will be part of the VAS team, responsible for driving content-led innovation and portfolio growth. The role requires a strong understanding of content trends, televi...
            

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