Market Research Specialist

About the Market Research Specialist

Summary

The Market & Customer Insights Specialist identifies market opportunities, trends, and customer needs to drive innovation and ensure product development aligns with real market demand. This role collects and analyzes data from surveys, trade shows, competitor analysis, and focus groups to support business growth. Acting as a bridge between Marketing, Sales, and Innovation, it ensures that every new vehicle or adaptation meets customer and industry needs. Additionally, this role identifies new market segments where existing vehicle models can be adapted with minimal investment, expanding the companys reach while optimizing resources.

Responsibilities

Travel Requirement

This role offers the opportunity for regular travel across North America to attend key industry tradeshows, meet directly with customers and gather on-the-ground market intelligence. These trips are an es...