Marketing Allocation Analyst
Job Title: Marketing Allocation Analyst
Location: BGC, Taguig (Onsite)
Work Schedule: Night Shift
Salary: PHP TBA
Job Description:
We are looking for a Marketing Allocation Analyst to support the execution and optimization of personalized loyalty offers through data-driven strategies. This role involves managing SQL-based campaigns, analyzing customer segments, and collaborating across teams to improve targeting and marketing performance.
Key Responsibilities:
Run and adapt SQL code to deploy personalized offers across various digital platforms.
Maintain and optimize data structures to ensure accurate and effective offer delivery.
Use customer segmentation and insights to enhance the relevance of loyalty campaigns.
Design and implement scalable metrics, including A/B testing frameworks, to eva...