Marketing Automation Leads Management

Overview

Gallagher is in need of an experienced Lead Generation Specialist to organize, distribute and track leads obtained via digital channels. How you'll make an impact Responsibilities: • Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites. • Work closely with the website and marketing automation teams to refine the lead management process including regular performance assessments. • Document and socialize the end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales with the broader organization as needed. • Assess and recommend methods to optimize and streamline the lead process. • Regularly track and measure number of new leads and engagement across existing and new accounts and make recommendations & take actions for growth. • Produce lead/opportunity reports and monthly dashboards to demonstrate lead progress, conversion rate...