Marketing Automation Specialist

This is a remote position.

Key Responsibilities

• HubSpot Architecture & Governance
  • Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
  • Remove deprecated workflows and redundant structures
  • Deduplicate contacts and companies
  • Redesign lifecycle stages for clarity and reporting integrity
  • Implement clean segmentation logic
  • Establish naming conventions and governance standards
  • Restrict permissions and prevent ad hoc workflow creation
  • Document system architecture and operational processes
• Lifecycle Marketing & Automation
  • Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
  • Develop dynamic segmentation frameworks based on intent and readiness
  • Design and optimize automated nurture journeys
  • Align marketing automation with sales handoff rules
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