Marketing Brand Manager
Location
makati, metro manila
Job Type
Full-time
Category
Marketing & Media
Posted
June 08, 2026
Senior Brand Manager / Account Manager
The Senior Brand Manager / Account Manager will lead TikTok livestream e-commerce strategy and operations, driving growth through strong execution and performance optimization.
Key Responsibilities
- Lead the overall TikTok livestream e-commerce strategy, annual planning, and growth roadmap.
- Oversee livestream strategies, script frameworks, speaking guidelines, and conversion optimization.
- Manage and develop the operations team, including recruitment, training, KPI setting, performance management, and capability building.
- Build and optimize livestream SOPs; ensure end-to-end quality across execution, content, flow, and host performance.
- Own core business targets (GMV, conversion rate, ROI, traffic growth, etc.) and continuously optimize operational models.
- Lead weekly and monthly business reviews; identify key insights and drive strategic improvements.