Marketing & Lead Generation Analyst

Overview

General Description: Support the planning, execution, measurement, and optimization of marketing initiatives focused on brand positioning, product development, digital growth, lead generation, and sales support. This role combines marketing analysis, campaign coordination, reporting, CRM tracking, and performance insights to help the company attract qualified prospects, improve campaign results, and support strategic decision-making. The Marketing Analyst will continue to develop reports, dashboards, and KPI tracking, but with a stronger focus on marketing performance, digital campaigns, audience insights, lead generation, and the effectiveness of marketing actions across channels.

Education : Professional degree in Marketing, Advertising, Communications, Business Administration, Industrial Engineering, or related fields.

Experience : Minimum of two years of experience in marketing analytics, digital marketing, campaign coo...