Marketing Manager, SEA Category & GTM
About the Role
The SEA Category & GTM Marketing Manager drives sustainable category growth across Southeast Asia through close partnership with both local subsidiary and distributor‑led marketing teams across SEA.
This role is a regional cluster Category leadership role for Southeast Asia, responsible for shaping and leading SEA‑specific category strategy, and translating global direction into commercially sound, locally relevant category choices. In addition, the role holds direct Go‑To‑Market (GTM) ownership for select SEA markets while partnering closely with distributor‑led GTM teams in other markets to influence execution.
SEA Category responsibilities:
Define and own the long‑term category vision and growth strategy, grounded in deep consumer insight, market dynamics, and portfolio opportunities.
Driver of category roadmap, including innovation strategy, portfolio roles and pricing architecture.
Partner w...