Marketing Manager
Location
Shanghai, China
Job Type
Full-time
Category
other-general
Posted
July 27, 2026
**New Product Planning: Management of marketing development of CV, GI, Specialty care Therapeutical Area product portfolios**
+ Lead market opportunity assessment through a thorough understanding of the product/indication and China unmet medical needs
+ Business case preparation a) make reasonable assumptions based on all existing information; b) seek alignment from different stakeholders; c) present and get endorsement from China management team; 4) communicate the business case to regional/global teams and seek feedbacks.
+ Prepare and own the portfolio strategy for respective therapeutic areas to reinforce Abbott strategy
+ Lead TA portfolio strategy preparation based on in-line products, pipeline products and company strategy through working with cross functional teams;
+ Establish product portfolio strategic plans and LRP (5-10 years Long Range Plan) to support company’s strategy, revenue and profit goals and monitors respective expenses throughout the years
+ Lead market opportunity assessment through a thorough understanding of the product/indication and China unmet medical needs
+ Business case preparation a) make reasonable assumptions based on all existing information; b) seek alignment from different stakeholders; c) present and get endorsement from China management team; 4) communicate the business case to regional/global teams and seek feedbacks.
+ Prepare and own the portfolio strategy for respective therapeutic areas to reinforce Abbott strategy
+ Lead TA portfolio strategy preparation based on in-line products, pipeline products and company strategy through working with cross functional teams;
+ Establish product portfolio strategic plans and LRP (5-10 years Long Range Plan) to support company’s strategy, revenue and profit goals and monitors respective expenses throughout the years