Marketing Operations Specialist (Email Marketing)

About the job

The brief

As a Marketing Operations with 2X, you will be responsible for managing the execution of marketing activities across different B2B marketing platforms and processes to support marketing teams in delivering business goals.

Challenges you’ll tackle:

• Create and manage email campaign calendars. Set up email campaigns, monitor and schedule email sends, compile and create insightful email reporting.
• Plan and execute A/B tests, manage testing calendar, record results, and advise on improvements.
• Build and launch multiple segments of email campaigns (TOFU, MOFU, BOFU, nurture).
• Build the workflow and structure for automated email campaign drips with the use of Marketing Automation Platforms.
• Execute marketing activities ranging from website publishing and maintenance, updating customer databases, updating website and landing pages, and management of cont...