Marketing Planning Manager- GI Maxima

Abbott • Mumbai, Maharashtra, India • Posted June 08, 2026

Location Mumbai, Maharashtra
Job Type Full-time
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted June 08, 2026

MAIN PURPOSE OF THE ROLE
Implement a marketing and sales strategy for one or more of the organization's more complex, Critical and strategically significant brand in order to meet established sales & market share targets.

JOB RESPONSIBILITIES
• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising
campaigns, and monitor sales performance to effectively market assigned products/services.
• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify
market opportunities for the product/service.
• Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
• Identify product/service changes to meet customer needs.
• Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
• Prepare sales forecasts and budgets.
• Monitor sales volu...

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