Marketing Specialist, LATAM

Location: Indaiatuba, São Paulo, Brazil

What You’ll Do

• Drive pipeline growth across LATAM as a Marketing Specialist.
• Own campaign planning and execution, working closely with sales to ensure marketing efforts translate into measurable revenue impact.

Campaign Strategy & Execution

• Define priority industries, buyer personas, and target accounts across LATAM.
• Build and execute integrated, multi‑channel marketing campaigns (digital, email, events, webinars, etc.).
• Select the right channel mix based on performance insights and ROI.
• Set clear objectives, KPIs, and targeting strategies for each campaign.

Localization & Messaging

• Adapt global messaging to resonate with LATAM audiences (beyond translation).
• Partner with regional sales teams to reflect local market needs and buying drivers.
• Ensure messaging is relevant, differentiated, and drives engagement.