Marketing Strategist
Location
taguig, metro manila
Job Type
Full-time
Category
Management & Operations
Posted
June 16, 2026
Insurance Health & Wellness
HMO
Professional Development
Professional Development
Key Responsibilities
A. Strategic Planning
- Develop specific category sales plans by Retail Environment (RE) in line with company strategy.
- Manage the development of strategies and tactics to unlock category growth opportunities.
- Co‑develop the ABP (Annual Company Business Plan) covering shoppers and key customers of specific categories per RE.
- Provide category expertise to the Modern Trade team in planning category growth strategies with customers.
- Safeguard promotion cost efficiency and ensure strong ROI for category programs.
B. Shopper and Retail Insight
- Manage the application of relevant shopper insights, market data, and customer information in developing merchandising and promotional plans for the category.
- Define category standards in retail excellence (d...