Media Planner (Integrated)
Location
Gurugram, Haryana
Job Type
Full-time
Category
Media and Communication Workers
Posted
June 18, 2026
JOB SUMMARY:
A Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. Media Planners apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand.
KEY RESPONSIBILITIES:
· Building the base of the plan which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness
· Scheduling the plan as per different parameters in order to achieve greater visibility
· Support the team in the overall planning process and optimization
· Campaign tracking, measurement, evaluation and reporting on ongoing client activities
· Formulation of television reports on monthly basis
· Mapping of Competitors activity and Category study
· Assisting in releasing the campaign, making spot monitoring report and based on the spot drops coordin...
A Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. Media Planners apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand.
KEY RESPONSIBILITIES:
· Building the base of the plan which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness
· Scheduling the plan as per different parameters in order to achieve greater visibility
· Support the team in the overall planning process and optimization
· Campaign tracking, measurement, evaluation and reporting on ongoing client activities
· Formulation of television reports on monthly basis
· Mapping of Competitors activity and Category study
· Assisting in releasing the campaign, making spot monitoring report and based on the spot drops coordin...