Membership Activation Manager

The LEGO Group • Shanghai, Shanghai, China • Posted June 16, 2026

Location Shanghai, Shanghai

Job Type Full time

Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted June 16, 2026

Job Description
Join us to deliver impactful and powerful experience to LEGO Brand Retail Store (LBR) and digging consumer truth via data analytics as Membership Activation Manager.
Fuel your passion for Membership & Activation, forge lasting consumer ties, and inspire the builders of tomorrow with us!
No relocation assistance is offered for this position
Core Responsibilities
Responsible for managing CRM operations and critical metrics, develop CRM operational strategies for LEGO Brand Retail Store(LBR) in China.
Work closely with Market Group China CRM team to align on the LEGO Retail CRM long- term strategy annual member basic benefit plan, share the activation plan.
Take the lead role as LEGO Retail Membership mechanics and benefits work, closely with cross function team such as retail operation, mark...
            

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