O2O Channel Development Manager

The Goodyear Tire & Rubber Company • Shanghai, China, China • Posted June 22, 2026

Location Shanghai, China
Job Type Full-time
Category other-general
Posted June 22, 2026
**What You'll Do**

Target delivery and operation management:

+ Sales target delivery -- Formulate and implement the overall sales strategy and annual/quarterly/monthly sales targets for the O2O channel of tires, and be fully responsible for the achievement of sales performance, revenue and profit indicators of the channel.
+ Operation tracking--Oversee the daily operation and management of the Douyin e-commerce channel, including store operation, product listing, live broadcast planning, short video content coordination, paid promotion (Douyin Ads), and after-sales service coordination, so as to improve store traffic, conversion rate and customer retention rate.
+ Investment management--Develop and maintain cooperative relations with Douyin platform, key KOLs/KOCs in the tire industry, and agency partners, plan and implement promotional activities (such as brand days, flash sales, group buying), and expand brand influence and product sales volume in the Douyin e...

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