Online Growth & Performance Marketing Expert

bilibili Group • singapore, singapore, Singapore • Posted June 25, 2026

Location singapore, singapore
Job Type Full-time
Category Other-General
Posted June 25, 2026

Key Responsibilities:

0-1 Growth Architecture: Architect and execute performance marketing strategies from scratch to drive aggressive user acquisition, community growth, and platform engagement in international markets.


Hands-On Campaign Execution: Manage and scale multi-channel digital advertising campaigns hands-on, primarily leveraging Meta Ads Manager, Google Ads (UAC/SEM), and emerging programmatic networks.


Performance Optimization (ROI/CPA): Conduct rigorous A/B testing on ad creatives, audience targeting, and bidding algorithms to continuously lower Customer Acquisition Cost (CAC) and maximize Lifetime Value (LTV).


Attribution & Data Tracking: Establish robust full-funnel tracking and attribution models (via AppsFlyer, Adjust, etc.), delivering actionable growth insights and performance dashboards to leadership.


Creative & Cultural Localization: Partner with creative and local operational teams t...

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