Paid Digital Specialist (Junior-Mid)
Location
Cape Town, South Africa
Job Type
Full-time
Category
other-general
Posted
June 20, 2026
We are looking for a detail-oriented and performance-driven Paid Digital Specialist to support the planning, execution, and optimisation of paid media campaigns across multiple digital platforms. This role is ideal for someone with hands-on experience in paid media who is ready to take ownership of campaigns, improve performance, and grow within a fast-paced, data-driven environment.
You will work across platforms such as Google Ads, Meta (Facebook/Instagram), and potentially LinkedIn or other performance channels, with a strong focus on lead generation, conversion, and ROI.
KEY RESPONSIBILITIES
+ Campaign Management: Set up, manage, and optimize full-funnel paid media campaigns (awareness, consideration, conversion) across Google Ads, Meta Ads, and secondary performance channels to align with customer acquisition goals.
+ Performance & Optimisation: Monitor daily and weekly campaign performance. Conduct rigorous A/B testing on creatives, audience...
You will work across platforms such as Google Ads, Meta (Facebook/Instagram), and potentially LinkedIn or other performance channels, with a strong focus on lead generation, conversion, and ROI.
KEY RESPONSIBILITIES
+ Campaign Management: Set up, manage, and optimize full-funnel paid media campaigns (awareness, consideration, conversion) across Google Ads, Meta Ads, and secondary performance channels to align with customer acquisition goals.
+ Performance & Optimisation: Monitor daily and weekly campaign performance. Conduct rigorous A/B testing on creatives, audience...