Paid Media Specialist

This is a remote position. Our client, a commercial security solutions company located in Markham, Ontario, is looking for a Paid Media Specialist to plan, execute, and optimize B2B demand generation campaigns across Google Ads, LinkedIn Ads, and Meta Ads. The successful candidate understands the complete customer journey and recommends how to allocate budget across platforms to generate the highest number of qualified sales opportunities. Employment Type: Part-Time Contract Location: Remote, but must be physically located in Canada or the US Work Schedule: Up to 20 hours per month What You'll Do Campaign Strategy & Management Plan, build, launch, and manage Google Ads, LinkedIn Ads, and Meta Ads campaigns. Recommend monthly budget allocation based on campaign performance. Develop full-funnel campaign strategies for awareness, consideration, remarketing, and lead generation. Continuously identify new campaign opportunities and audience strategies. Campaign Optimization Monitor campaign...