Paid Media Specialist

Overview

As an Associate Analyst, build and optimize paid search and paid social campaigns for multiple clients. Drive client satisfaction by meeting or exceeding KPIs through high-quality campaign execution, customer insight, data-driven analysis, and ongoing optimization.

Responsibilities

• Execute and support paid search and paid social campaigns, including account setup, campaign creation, strategy development, optimization, and management
• Use reporting, analytics, and trend tools on a daily basis.
• Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up / audit, bid and budget management.
• Effectively prioritize work to maximize results for clients.
• Track and monitor reporting of campaign results daily/weekly/monthly, and prepare suggestions and optimizations for client discussion.

Requirements

• 2-4 years of related paid me...