Performance Marketing

Job description

Role Objective:

Drive scalable lead generation and business growth through data-driven performance marketing

strategies across paid digital channels. Own end-to-end campaign execution, optimization, and

measurement with a clear focus on ROI and business impact.

Key responsibilities:

• Own and execute end-to-end performance marketing campaignsfrom strategy and media

planning to optimization and reporting—focused on high-quality lead generation.

• Translate business objectives into actionable performance marketing strategies and deliver

monthly targets efficiently.

• Lead paid digital channels including Search (SEM), Programmatic (DV360 / DoubleClick), Paid

Social (Meta), Native, Affiliates, Portals, and Direct Buys.

• Drive audience segmentation, funnel optimization, and landing page performance to improve

conversion rates.

• Establish performance metrics, dashboards, and attrib...